![]() We focused on the high points of the journey map and tried to eliminate as much of the low points as possible while going through the ideation process and creating our lo-fi sketches. This greatly helped confirm our user flows and pain points. Once our personas were created, we were able to generate a journey map and use the key insights we gained from research and synthesis to walk us through the emotions a user experienced while using Sip + Scan. Sip & Scan icons are phasing out of packaging and our brand sites, but similar features and experiences are available in +one, a new The Coca-Cola Company. They wanted to feel valued and appreciated for their contribution to a brand, however small. They have an app called Sip-and-Scan that creates fun and interesting little moments to connect consumers with their. While both Cole and Rebecca had differing goals and pain points, they did have one major commonality: they wanted to receive a reward or prize for their loyalty to a brand. She wanted to be able to earn cash-back for shopping and the ability to give back to the community while shopping. Rebecca wanted to be rewarded for her shopping habits. He wanted to feel that he had a relationship with the company he loved and supported. Cole loved Coca-Cola and wanted to be rewarded for his loyalty. Sip & Scan icons are phasing out of packaging and our brand sites, but similar features and experiences are available in +one, a new The Coca-Cola Company platform aimed at bringing brand experiences directly to your mobile device. We created Cole, the power user and Rebecca, the novice user. Through the synthesis of our research, we realized we had very two specific types of users: beginner and advanced. Once we had the bulk of our research finished, we felt comfortable creating our personas and journey map.
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